I decided to redesign Quaker's Life® Cereal package.
It was introduced in 1958. The original slogan for Life® Cereal was “Life® has the most useful protein - ever in a ready-to-eat cereal!”
According to Life®, “You don’t have to be a kid to love the sweet and crunchy goodness of Life® cereal, and you don’t have to be a grown-up to benefit from the whole grain Quaker Oats baked inside each square.”
Life® is good for kids (3-18) and people, who is interested in healthy life in the cities, giving you good nutrition, especially protein, and making your life lively.
Reasons to redesign:
• Each element is too big. - It needs a hierarchy.
• Lack of negative space
• The designs of the logo of “Life“ and “Quaker“ are competing.
• Hard to understand the message - For kids, health or both?
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